23/02/2015
Training program in the East Chamber
Specialist: New competitive advantages achieved by companies committed to social responsibility
CSR expert Dr. Saleh Salim explained that CSR gives companies a competitive advantage and raise its reputation in the community, they apply the following principles of respect for international and domestic law and human rights, as well as transparency and ethical behavior in all its activities.
This came in a training program organized by the recent East Chamber titled (corporate social responsibility .. new competitive advantage) attended by a number of businessmen, and those interested in social responsibility as it reviewed a number of definitions of the concept of corporate social responsibility came from (the United Nations, the World Trade Organization,International Labor Organization, the International Initiative for International Cooperation and Development, social accountability, International Organization for Standardization) .. He explained that most of these organizations were unanimous that social responsibility is not a human or social program, but it is a management approach is a social and environmental responsibility as a significant part of the basis of the organization's strategyIn addition to economic reasons as the responsible behavior results in a constant practical success.
He stressed that there is a consensus on the recognition of the principle of community responsibility willingly, and being a participatory process carried out by the institutions, regardless of the nature of their work to maximize the ability of participatory development,
He stressed that the importance of social responsibility for organizations is that of accountability, transparency and ethical behavior and respect for the interests of the parties concerned, respect for the rule of law be applied, because the institution responsible meet all required for the health of legal standards and consumer safety, so do not engage in any deceptive practices to the consumer, as it investigatesbalance in the level of authority and responsibility, encourage the active participation of workers in decision-making, take into account factors such as check optimum working relationships within the organization and the ability to innovate,
He concluded by saying that the social responsibility of the feature certainly raise any organization because it ensures the continuity of a culture of innovation, attract and contribute to the preservation of qualified staff, it also supports financial performance, and these factors combined result in reputed institution.
Presents institutions that have implemented CSR Some applied because of a certain amount of certain points of pressure, this is a negative type, some applied for avoiding societal and environmental risks that may lead to damage to the value or reputation of the institution, that of the companies that are going under the reaction, while there is a class ofcompanies realize that CSR offers opportunities strategy in the market, help in the marketing of new products, new services, and this effective type, while there is a class of corporate responsibility towards the society in which they operate, this is the kind proactive where you see that social responsibility is an approachadministrative and linked to the strategic plan of the institution and is pursuing sustainability in all its operations, and is working on the development of strong relationships with suppliers and the public sector and civil society organizations.
Dr. Salih accept views of supporters and opponents to embrace social responsibility, as proponents believe that the public image of the institution will be better when they play a social role, has proven to be earnings increases in the long term, due to increased community acceptance and satisfaction responsible societal institutions .. On the other hand sees exposed to social responsibilitythe organization may carry a high cost due to community activities.
He said that social responsibility is based on several principles, notably the principle of legal bow), which means that the institution's commitment to all laws and regulations of local and international written and published and implemented in force in accordance with the procedures established and specific knowledge of them, and respect for international norms, respect for the interests of the parties involved, the principle of (respect for international norms), whichthe organization respects the international and intergovernmental agreements and implementing regulations, and the declarations and covenants, decisions and guidelines when developing its policies and practices of community responsibility.
It is also the principle of guideline principles of respect for the parties concerned is that the organization recognizes and accepts that there are diverse interests of the parties involved and versatile in the activities and products, the main institution, secondary and other elements that may affect those interested parties.In addition to the principle of accountability, transparency and respect for fundamental human rights.
Turning to coach a number of issues related to corporate social responsibility, such as the international standards community responsibility, strategic planning, community responsibility, organizational structure and job descriptions of community responsibility within the company, and the stages of the adoption community and other liability.
